Planning

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Story board



Risk assessment


Shot list




















Recce form






















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Research

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Research Target Audience For several adverts there will be a dedicated audience that it will need to appeal to. For example a phone advert or new piece of technology advert will appeal to users and owners of these items or people who are in the need of them. To do this the advert will outline the best features and parts of that product. An example would be outlining the camera on a phone and its abilities. Most TV commercials for smartphones, and many other pieces of modern technology, concentrate on pushing the “features and benefits” in an established, easy to understand way. Throw in a celebrity or two, an upbeat piece of music, and some monolithic shots of the device itself. https://www.digitaltrends.com/mobile/agm-x2-tv-commercial-funny-news/ Above shows a valid reliable secondary source of data. In this quote they have spoken about outlining the features as well as benefits. This has to be easy to understand so all viewers can comprehend it. For me when featuring the pho...
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Evaluation

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Evaluating my final print and video adverts Overall I Believe my project was a success in terms of satisfying what I wanted to produce. I was able to complete all adverts in the amounted time so I didn't run into issues regarding time. My moving image piece I believe was suitable for its intended purpose as it stuck to promoting the iPhone 6S’s features and what the phone dominates in regarding app running and photo taking and storage. I believe the most successful part of the advert is the final section which outlines the processors ability to run games. I believe this is the best part as it shows actual gameplay I recorded on the phone itself using the screen record function. Also the way the advert finishes feels very clean and simplistic which is the theme I am going with throughout the adverts. The simplistic theme is to give the phone this sense of formality and smart designs. If I was allowed more time to work on the adverts then I believe I would’ve been able to ga...
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